Swag and Brand Specialist (Clinician Role)

Position title

Description

This role qualifies as a Center of Excellence (CoE) position, which provides clinicians with a structured pathway to develop expertise in a specific program, niche, or service line while maintaining a reduced caseload. The CoE model is designed to foster both professional growth and organizational innovation by allowing clinicians to dedicate time to program development, leadership, and specialized service expansion. As clinicians progress within the CoE framework, they can further reduce their caseload expectations in alignment with their program's growth and impact. Our goal is to empower all staff to explore their passion areas, refine their leadership skills, and contribute meaningfully to the advancement of our organization and the field of mental health.

Pillars of Wellness is seeking a clinician with a creative edge — someone who brings both mental health insight and a passion for style, branding, and community engagement. This role will oversee PillarsShop.com, our swag and lifestyle platform, ensuring every item and campaign aligns with our mission to inspire wellness through creativity, connection, and authenticity.

This is a specialty clinician position for someone who wants to merge mental health with meaningful branding. You’ll be responsible for managing the swag line, conceptualizing new products, running social campaigns, and ensuring the Pillars brand remains relevant, inclusive, and inspiring.

Hours and Growth:
• 3 hours per week to start
• Promotional opportunities available if the swag line evolves into a profitable business unit or new program (e.g., a “Mental Health Merch” service line or wellness shop initiative under a future Center of Excellence model).

Additional Opportunities:

If this initiative grows into a profitable program or recognized Center of Excellence (per CoE development process ), this clinician could:
• Expand into a Program Lead or Specialist role
• Oversee a team of creatives and clinicians contributing to wellness-based products
• Develop workshops or content on “Mental Health Meets Branding”

How to Apply:

Interested clinicians should message Amber Wehle directly in EHR with:
• A short paragraph on your creative or fashion background
• 1–2 ideas for a seasonal product or campaign
• Confirmation of your ability to dedicate 3 hours per week

Responsibilities

Brand & Product Oversight
• Oversee PillarsShop.com — monitor inventory, stock levels, and product updates.
• Coordinate with suppliers to ensure fulfillment and quality.
• Refresh designs and product offerings seasonally (Spring, Summer, Fall, Winter).
Campaigns & Marketing
• Design and execute social media campaigns and seasonal product launches.
• Collaborate with marketing and creative leads to ensure visual consistency with Pillars branding.
• Develop mental health–aligned messaging (e.g., affirmation-based merch, clinician self-care lines, etc.).
• Explore opportunities for collaborative brand partnerships or community pop-up events.
Innovation & Expansion
• Propose new product ideas (e.g., “Therapy is Brave” line, journal collections, mindfulness apparel).
• Potentially lead the launch of a new mental health merch line within a formal Service Line or Program structure.
• Identify emerging trends in mental health and fashion to guide future designs.
Operations & Quality
• Track store analytics, orders, and marketing metrics.
• Ensure web content and visuals are current, inclusive, and representative of the Pillars brand.
• Submit quarterly updates to the CEO and Growth Team regarding store performance and engagement.

Qualifications

• Current Pillars clinician in good standing (FT)
• Strong creative or entrepreneurial interest in fashion, lifestyle design, or marketing
• Understanding of Pillars branding and tone (warm, inclusive, creative, and integrity-driven)
• Familiarity with social media strategy (Instagram, TikTok, and Threads preferred)
• Ability to think big-picture while handling small details (inventory, deadlines, visuals)
• Excellent communication and teamwork skills

Preferred (Not Required):
• Prior experience in product design, marketing, or social media management
• Comfort using Canva, Shopify, or basic digital design tools
• Interest in community outreach, events, or wellness branding

Swag and Brand Specialist (Clinician Role)

Application